Rebrand for Experiential Agency - MIR London
Creating A Brand Identity
MIR London are an experiential agency, creating memorable activations for luxury brands such as Sipsmith London, Mini, Grey Goose Vodka and Whispering Angel.
We worked with M I R London to give them a full rebrand. Incorporating ‘London’ into the brand name and creating a new visual language and voice for a strong and memorable identity. The brief, to create a minimal and elegant brand that would compliment the sophisticated brands they work with.
Our goal was to craft a fresh identity that brought MIR London onto a the global stage. Creating a brand that expressed their ability to imagine, design and deliver unforgettable experiences for their clients.
WHAT WE CREATED:
Branding & Strategy // Art Direction // Copywriting
The Concept
Multi-Dimensional / No constraints / Space & time Unravelling ideas / Beyond everyday reality / Connections with brands, people, ideas & creative energy / Thinking outside the box
An identity inspired by the clean lines of architectural plans combined with contemporary geometric to create a unique visual brand. Multi-lined Brand patterns represent the full range of services and projects that MIR work across, as well as their
collaborative approach.
Brand Messaging
Website copy for MIR London
Brand Guidelines for MIR London
Photographic Guidelines
“Yoke Creative Agency are a breath of fresh air. They apply great energy and enthusiasm to every brief, they're experts in their field and ensure value for money. Their work is carefully considered, always delivered on time and they often go above and beyond. A joy to work with and a valued partner to our business.”
Robert Price, CEO - MIR London
