Rebrand for Hospitality Sector Specialist Accountants | EOG Accountants
Creating A Brand Identity
EOG Accounting - Helping Hospitality Think Big. Based in the picturesque town of Criccieth on the LLyn Peninsula, Gwyneth North Wales - EOG offer a full finance function to small and medium sized businesses in the hospitality sector. They work on continual improvement, helping business owners realise their vision through goal setting and systemisation.
EOG came to YOKE early in 2024 for a rebrand. The company had grow and niched into the hospitality sector and wanted to take their brand to the next level. After finding YOKE through a Google search, EOG contacted us through our website and shortly after we had a discovery call booked in!
We worked with EOG through our custom brand strategy process, to produce a fresh and modern brand, that sets them apart from their competitors.
It was fantastic to work with EOG as they wanted a brand that was bold, brave and broke the mould in the accounting world.
Yoke coined the ‘Helping hospitality Think Big’ strap line and created a brand that plays with the use of size, though graphics and illustrations.
WHAT WE CREATED:
Branding & Strategy // Art Direction // Illustration // Copywriting
Bringing a human touch to the brand
We combined real photography with graphic elements to craft playful compositions that convey their brand values, company processes, and key messages.
This concept we named 'Big Vision,' reflecting both EOG’s clients' aspirations and the scale of elements within the compositions.
“We’ve loved working with Yoke Creative Agency! Choosing an agency for rebranding was a big decision for us because we are so passionate about what we do and really wanted our brand to reflect us. Up to date, we’d done our own branding with a little help from friends and family, but it was time to bring in the pros! We found Yoke by searching for a local agency on Google, and as soon as we saw the Yoke brand and some of the projects they’d worked on, we knew we’d hit the jackpot! Yoke are great to work with. Despite being a small team, they had the systems and processes of a much larger agency which streamlined our re-brand journey. The output was exactly what we needed, the logos, images and templates really reflect us, look next level professional and the brand guidelines report we received will ensure that our brand is rolled out consistently across all channels regardless of which team member/external agency is generating the marketing project. Thanks again guys!”
Rhys Edwards - EOG Accounting
