Tripr Travel – Brand Identity, Motion Graphics & Social Content
Tripr is an innovative online travel platform designed to help users discover and book independent festivals, events, activities, and hotels across the UK— all in one seamless experience.
As the brand evolved, Tripr needed a comprehensive visual identity that could scale across its website, social media, and marketing materials. While they had an existing logo and core colour palette, they required a fully developed brand system to establish a strong, consistent digital presence.
Brand Development & Visual System
To support Tripr’s vision of connecting like-minded travellers, we developed a bold, adaptable brand identity that works seamlessly across digital, print, and campaign materials. The visual system ensures consistency while allowing for sub-brand expansion, like the 48-Hour City Spotlight series. From logo design and typography to social assets and printed collateral, every element was crafted to enhance engagement, recognition, and accessibility across multiple platforms.
Campaign Development: 48 Hour City Spotlight
We developed the 48-Hour City Spotlight as a scalable sub-brand to expand Tripr’s reach. With short-form video, dedicated web pages, and digital assets, the campaign strengthened brand consistency while driving audience engagement across multiple platforms.
Email Marketing & Animated Content
To strengthen engagement, we designed branded newsletters and promotional emails, ensuring a consistent, visually compelling experience. Animated GIF hero designs were introduced to boost click-through rates, adding dynamic motion that reinforced Tripr’s energetic brand. By integrating motion graphics, bold layouts, and clear calls to action, we expanded Tripr’s identity across email marketing, creating a seamless multi-channel experience.
Short form social content series
We've worked with tripr as part of a spotlight series of reels to enhance the 48-Hour City Spotlight campaign. This is the first video in the series, a pocket travel guide to save and refer to when planning your epic weekend out in and about in London. There are x10 mini guides in total, being released monthly to promote the exciting extent of activities the platform offers.
“Yoke Creative Agency are a breath of fresh air. They apply great energy and enthusiasm to every brief, they're experts in their field and ensure value for money. Their work is carefully considered, always delivered on time and they often go above and beyond. A joy to work with and a valued partner to our business.”
Rob Price - Tripr Travel
